With the advent of the Web to Print and increased demand for customized T-shirts, Online T-shirt businesses are booming. Entrepreneurs are viewing it as a lucrative business opportunity. Many entrepreneurs think that to sell T-shirts online all they need to do is get a robust T-shirt design tool. Although the T-shirt design tool is the most important element here, this assumption is not entirely true. There are other aspects also that one must consider to grow their T-shirt selling business online successfully. In this article, we have provided you with a brief guide on how to sell T-shirts online.
Find a Niche
Before you start selling T-shirts online, it is important to find your niche. Online T-shirt selling is an oversaturated business with many competitors in the market. If you do not offer anything unique, your business will not grow. That is why it is important to find your niche and a unique selling point that sets you apart from the rest.
When I say find a niche, I do not mean that you have to rethink fashion or have to do something outrageous. You can think strategically and come up with simpler plans. For starters, you can think about the “why” of your business. Why are you selling T-shirts online? This will clear the path to finding your niche. If you are still confused, then you can think about the following things:
- Pain points of your target audience
- Deciding if you are designing for a quick trend or a long term?
- Can you offer a unique angle? For example, if your T-shirts are eco-friendly
These points will certainly help you find your niche.
Once the niche is chosen, it is time to start designing. However, there must be a plan for how you will approach it. Usually, there are two options to go about T-shirt designing. Let us discuss them one by one.
DIY is the Way
If you are an artist and want to create designs and illustrations, then this approach is the way forward. There are many tools available to assist you. There are many free T-shirt design tools such as Canva that make it easy to create graphic designs. Here, you can also build free templates by using transparent PNG files and downloading fonts. Another way to start sketching designs is with the help of printing techniques and non-digital tools.
In case the first way does not work out for you, you can try to outsource designing to others. You can hire designers to do it for you. Moreover, you can also begin with DIY and then shift to hiring designers. There are many ways to find designers for your T-shirt business. Let us have a look at a few of them.
Instagram is a hub for designers. You can follow those designers whose work you like and then reach out to them.
You can begin by browsing conversations of designers. After some time, you will receive recommendations of artists’ accounts.
You can search for freelance designers from various freelance platforms like Upwork, Fiverr, Advisable, and 99Designs.
Many designers are also good at teaching their crafts through various blogs. You can find many such interesting designers through their writing and workshops.
Set a Price
Setting price is another key aspect of the T-shirt business. This is important as it will determine your profits and revenue. Here, you must consider factors like purchase price, cost incurred in printing designs, etc. You also have to decide how much margin you would like to sell. For example, if you aim to sell at a margin of 50%, you can decide the unit’s price by doubling the overall cost.
Choose Your Business Model
The next step is to choose a business model. You can go for local printing. In case you find it costly, you can opt for drop shipping. It is a good alternative as it is cheap and simple. You can operate it from anywhere. You can also import products, print your T-shirt designs, communicate with suppliers, and start dropshipping with extreme ease.
Set Up Online Presence
Once you do all the above, the last step is establishing your online presence. For this, first, you need to know where your target audience is. It might be possible that they are on social media platforms, and you are putting efforts into SEO. In such a case, you must opt for advertising or influencer marketing. Once you have identified where your target audience is, you can build an online presence there to get the best results.
Selling T-shirts can be difficult, given the competition. But this guide makes the task easy. The key is to start slowly and steadily. Also, you must complete one step before moving to the others. If you follow this guide religiously, you can establish your T-shirt selling business and grow it substantially.