The market for frozen food is expanding. Food companies use frozen food boxes to keep their cuisine fresh and secure. It is crucial for food businesses to provide their customers with top-quality food. Otherwise, they will begin to buy from other brands. Personalization in custom food boxes allows them to select a robust material that improves the customer’s experience and prevents this situation.
Other customization features, such as putting a logo, are also crucial for companies. Businesses also can’t achieve their developmental goals without an advertising strategy. Custom Frozen food packaging serves as a free marketing tool for them. However, not all food companies avail these customization features efficiently.
There are specific mistakes that businesses commit while customizing the boxes. In this article, we will spotlight how to fix those mistakes and what blunders you must avoid.
Dos Of Frozen Food Boxes:
By reading the below points, you will learn about the Dos of frozen food packaging:
Pick Sturdy Material:
You must select a durable material that can withstand the shipping pressure. Such materials include cardboard stock, corrugated fiber, kraft, and rigid. The material helps prevent food from getting stale due to unfavorable climatic conditions. You can also insert insulated layers such as aluminum foil to prevent temperature fluctuations and heat transfers.
Instructions And Descriptions:
Frozen food box packaging must include the proper instructions and guidelines to ensure customer satisfaction. This will also help you to boost your sales. The information you should have are:
- An ingredient list to promote transparency
- Instructions about storage
- Guidelines about the cooking method
- Nutritional Facts
- Precautions
- Manufacturing and expiry date
Packaging Design:
The packaging design should contain images and illustrations. The visual image should be relevant to the product. For instance, if the product is chicken nuggets, you can’t put pictures of ice cream to attract customers.
User’s Convenience:
Frozen food packaging boxes should ensure functionality. If customers can’t open the packaging easily, they might not buy from you. You must consider the convenience of users while designing easy-to-open boxes.
Branding:
Companies must print their logo, company location, contact number, and colors that align with their brand. It enhances the familiarity of customers with your products.
Don’ts Of Custom Food Packaging:
Here are the mistakes you must avoid while manufacturing custom frozen food boxes.
Neglecting Insulation:
Many start-ups dont want to invest in insulation, and they consider it as an extra decoration piece. However, not putting an insulated layer can damage your food. Insulation prevents the food from high temperatures and microorganisms and keeps the texture of food intact and fresh.
Ignoring Durability And Sustainability:
Many new businesses prefer using plastic bags which are neither sustainable nor durable. Neglecting sustainability in frozen food packaging boxes will also deprive you of eco-conscious customers. Customers concerned about the environment and climate change may only buy from a particular brand due to their sustainable packaging.
Disregarding Customer’s Ease:
Businesses make tight closures to prevent food contact with moisture. However, businesses must never neglect customers’ convenience while customizing frozen food packaging boxes.
Companies also make a mistake by not putting informative details regarding products. Clients often dont buy those products that dont contain an ingredient list. By putting an ingredient list, your brand will become a transparent brand in the eyes of the customers.
Complicated Designs:
Excessive images and illustrations on the small food boxes confuse the clients. Many brands have the delusion that clients adore and buy complicated designed packaging. In reality, your sales will go downward instead of going upward.
Copying Others:
Many food companies copy other brands’ designs and colors while manufacturing custom frozen food boxes. Plagiarizing others is unethical, and customers also dont appreciate such tactics. Copying others will not leave a positive impression on your customers, and they will refrain from buying your product.
Sum Up:
The article has highlighted the dos and don’ts of frozen food boxes. The points mentioned above suggest you to pick durable material, ensure functionality, include product information, and put a logo and visually appealing designs.
You must avoid ignoring insulation, sustainability, customer convenience, and copying others. By avoiding all the dont’s and implementing the dos, frozen food businesses can progress in leaps and bounds.
