Bubble tea (also known as boba milk tea, pearl milk tea, or just boba) is a popular beverage in Australia and other countries. The chewy tapioca pearls and broad variety of flavours make this Taiwanese tea popular. When you own a store, you can offer a wide variety of mash, toppers, and specially made blends to your consumers. The boba milk tea industry, on the other hand, feeds on client loyalty. So, how can you amass a devoted following?
The purpose of this article is to present you with low-cost marketing methods that will help you turn your side hustle business bubble tea clients into loyal customers and purchases into long-term relationships. However, be aware that they are long-term methods that will necessitate a significant amount of effort and time.
Continue reading if you’re willing to put time and money into effective marketing methods that will pay off.
The majority of local boba shops have a modest marketing budget. You’ll need to stretch your budget as far as possible while competing for the attention of your target demographic with larger companies. So, here are some digital marketing methods that will help you stay competitive on a tight budget.
1.Establish Your Brand
Before we get started on this portion, it’s important to set certain expectations. It costs a lot of money to build a brand. If you consider logos and brand guides, you can easily spend thousands of dollars on just those items. Let’s speak about why it’s vital before we discuss various ways to accomplish it for less money. Clients and potential customers for your boba business need to know who you are and what you stand for. The best approach to do this is to have a distinct brand identity.
Marketing is the very first influence you make on clients, and it lets you stick out in the crowded boba milk tea market. Consider how well-known brands like Starbucks or McDonald’s are known, and how much of that awareness is based on their branding, colours, and logos.
2.Know Your Customer
There is no such thing as a one-size-fits-all marketing plan for all firms. Each company caters to a specific market segment. As a result, you’ll require a marketing strategy tailored to your target market’s aims and needs.
Before deciding on a plan and method, boba shop owners must first figure out who their ideal consumer is.
- Your consumer base’s demographics
- Your customers’ ages
- Where do your clients live?
- They make advantage of online services
- What they’re looking for while shopping for your merchandise
3.Create a Website
Before we go any further, it’s crucial to realise that even for the Franchise Businesses in Cairns, a website is a significant expense when you include hosting, template purchases, and, especially, if you’re paying someone to construct it for you. Although if you understand what you’re doing, the time commitment is significant if you want to make one yourself. Creating your own website will allow you to take use of the majority of the benefits while avoiding drawbacks. Furthermore, when buyers conduct an online search for your company, your website is the first thing they see.
Your marketing strategy is built on the foundation of a website. Use your website to deliver additional information to clients, gain free traffic from search engines, and direct visitors to your social media profiles. By delivering useful material, your website also aids in the establishment of your authority.
4.Leverage the Power of SEO
Search engine optimization (SEO) is an effective technique for boba firms in LA, in addition to developing an outstanding website. Search engine optimization (SEO) is employing keywords to optimise your site and content so that search engines and clients can quickly locate your business. The better your Google ranking, the more likely you are to attract visitors and consumers to your website and business. As a result, you must do all necessary to ensure that your company appears in a Google search.
5.Sign up for a Google Business Listing & Get Reviews
You can create a Google Business profile for your company at business.google.com if you don’t already have one. Then, you can add business images, posts, and other content. You can even receive a direct link that your clients can use to post a Google Review for you. Keywords are frequently used in these reviews. Google will display search results that show individuals referencing them in reviews, much like it does when your website mentions a menu item.
6.Be Active on Social Media
It’s nearly impossible to run a Bubble tea business without using social media. Any small business that wants to reach out to potential customers and communicate with customers on a regular basis should use social media. More than 70% of adults utilize social networking sites. On average, users spend 144 minutes per day on social media platforms. These figures may appear intimidating at first look, especially if you plan to market yourself across multiple platforms. Instead, concentrate on your ideal buyer.
Use your consumer data to figure out how far they spend their most time, what kind of material they like, and how you reach them the most effectively.